With over 900 Wix templates available, choosing the right one for your business can feel overwhelming. The wrong template creates design constraints; the right one gives you a strong foundation that closely matches your needs from the start.
Here’s a guide to the best Wix template categories for different business types, along with what to look for in each.
What to Look for in Any Wix Template
Before reviewing specific templates, here are universal criteria:
- Mobile design quality — Check the mobile preview; some templates look great on desktop but poorly on mobile
- Section types included — Does it have testimonials, pricing, team, gallery, booking — whatever your business needs?
- Visual style match — The closer to your desired aesthetic, the less redesign work required
- Loading speed — Templates with heavy animations or large background videos will be slower
Best Templates by Business Type
Service Businesses (Agencies, Consultants, Professional Services)
Look for templates in Wix’s Business → Agency or Business → Consulting categories.
Key sections to prioritize:
- Services overview
- Testimonials
- About team
- Clear contact/inquiry form
Best approach: Search for “professional” or “services” in the Wix template library and filter by “Business” category.
Local Businesses (Restaurants, Salons, Fitness Studios)
Wix has excellent templates for local businesses with built-in:
- Online booking widgets
- Google Maps integration
- Menu displays (for restaurants)
- Photo galleries (for salons/fitness)
Look in the Restaurant, Health & Wellness, and Beauty & Hair categories.
E-Commerce Stores
Wix’s e-commerce templates (found under Online Store) include:
- Product catalog layouts
- Featured products sections
- Cart and checkout flows
- Promotion banners
Important: Choose a template with the product grid layout and checkout experience you want — these are harder to customize than other elements.
Creative Portfolios
Wix’s strongest template category. Under Portfolio & CV, you’ll find:
- Full-screen gallery layouts
- Grid and masonry portfolio displays
- Case study page layouts
- Minimal design aesthetics that let work speak for itself
Ideal for: photographers, designers, architects, videographers.
Health, Wellness, and Coaching
Templates under Health & Wellness and Mind & Body include booking functionality, testimonials, program overviews, and calming color palettes.
Look for templates with:
- Online booking integration (Wix Bookings)
- Course or program listing sections
- Video background headers
How to Customize Your Template Effectively
Regardless of which template you choose:
- Start by replacing images with your own branded photography before changing colors
- Update brand colors in the global color palette (Settings → Design → Colors)
- Remove sections you won’t use rather than leaving placeholders
- Test mobile after every major change
Remember: once your site is published on Wix, you cannot switch to a different template without losing all your content and customization. Make your template choice carefully.
If you want help making the most of your Wix website design, read our Wix design tips guide. And if you’ve outgrown Wix’s capabilities, our web design team can rebuild your site on a more powerful platform.