Ranking a Wix website on Google is absolutely possible — and easier than many people believe. Wix’s SEO capabilities have improved dramatically over the past few years, and with the right approach, Wix sites can rank competitively in many niches.
Here are the most impactful SEO steps you can take on a Wix website.
Step 1: Use Wix’s SEO Wiz Setup Tool
Wix’s built-in SEO Wiz guides you through essential setup steps. To access it, go to Marketing & SEO → SEO Tools → SEO Wiz.
The wizard will help you:
- Define your primary keywords
- Optimize your homepage title and description
- Connect to Google Search Console
- Submit your sitemap
Complete this before doing anything else.
Step 2: Optimize Every Page’s Title Tag and Meta Description
The most important on-page SEO task on Wix is optimizing each page’s title tag and meta description. Access these through Marketing & SEO → SEO → Page SEO for each individual page.
Title tag best practices:
- Include your primary keyword near the beginning
- Keep it under 60 characters
- Make it compelling enough to earn the click
Meta description best practices:
- 150-160 characters
- Include the keyword naturally
- Focus on the benefit to the searcher
Step 3: Fix Your URL Structure
Wix’s default URL structure adds /blank in front of page URLs. Clean this up:
- Go to each page’s settings and edit the URL slug
- Use short, descriptive slugs with your keyword:
/services/seo-servicesrather than/blank-services - Note: Wix adds
/blog/prefix to blog posts automatically — this is fine
Step 4: Optimize All Images
Wix doesn’t automatically optimize your images for SEO. For each image:
- Add descriptive alt text through the image settings
- Upload images at appropriate sizes (don’t upload 5MB images)
- Use descriptive file names before uploading
Step 5: Connect Google Search Console
Go to Marketing & SEO → Google Search Console and follow the verification steps. This:
- Tells Google about your site and sitemap
- Provides data on which queries you’re appearing for
- Alerts you to crawl errors and indexation issues
After connecting, submit your sitemap at yourdomain.com/sitemap.xml.
Step 6: Create and Publish Quality Blog Content
The most powerful thing you can do for Wix SEO is consistently publish high-quality, keyword-targeted blog content. Wix’s blog functionality is capable enough for this purpose.
Target long-tail keywords relevant to your business — these drive targeted traffic and compound over time. Learn more about how to write SEO-friendly blog posts to maximize the impact of each piece you publish.
Step 7: Build Internal Links
Within your Wix blog and pages, link to other relevant pages on your site. This distributes authority and helps Google understand your site’s structure.
Step 8: Earn Backlinks
Backlinks remain essential for ranking — even for Wix sites. Focus on:
- Getting listed in local directories (Google Business Profile, Yelp)
- Guest posting on relevant websites
- Getting mentioned by local press or industry publications
- Creating shareable, link-worthy content
Step 9: Improve Your Page Speed
Wix sites can be slow. Improve speed by:
- Using Wix’s built-in image optimization
- Avoiding heavy background videos
- Limiting the number of apps/widgets installed
- Using Wix’s lazy loading feature for images
Check your speed at PageSpeed Insights — aim for above 70 on mobile.
Wix SEO Limitations to Understand
Be aware of these Wix SEO limitations:
- Blog URL structure — You can’t remove the
/blog/prefix from blog post URLs - JavaScript rendering — Wix pages are JavaScript-heavy; Googlebot has improved at rendering these, but it adds complexity
- Limited technical SEO control — You can’t edit your
.htaccess, server configuration, or implement advanced redirects
Despite these limitations, many Wix sites rank successfully. The fundamentals — quality content, technical basics, backlinks — still drive results on any platform.
For businesses that need maximum SEO flexibility, consider our web design services built on WordPress, which offers the strongest possible SEO foundation.